You Got Marketing and Sales Questions… We Got Answers…
Feel Free to go through these frequently asked questions about our marketing consulting and implementation services.
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How do your coaching services differ from your online marketing services?
The online marketing service packages are targeted at small to medium-sized business owners that want to partner with a marketing agency and outsource their marketing activities. This type of arrangement allows you to spend more time on other things in your business. The packages are customised to each business’s needs and are designed for consistent activity each month.
How do your marketing consulting services differ from your online marketing services?
A marketing consultant works with you to develop your marketing strategy and then helps you implement the strategy. We also educate you on how to execute the strategy with your own resources. A marketing consultant is your advisor, confidant and mentor, encouraging you to take action and stay consistent.
A marketing consultant will also work with you to develop your marketing strategy, but a consultant will spend time doing the work. A consultant will often work with your business over a longer time period usually on a retainer and will execute the activities for you.
How do I know if I need services or consulting, or both?
Many businesses will need both marketing services and consulting at times. For daily execution, consulting can help you stay focused on getting results. For larger projects, such as website development or pay per click advertising, you may be better off engaging an expert to do the work and deliver results.
Why do I need a marketing plan?
Without a written marketing strategy, your business is making decisions on the fly. This results in disjointed marketing efforts, wasting time and resources on activities that may or may not work for your business. When your strategy is written down, you become more focused. Committing your goals, strategies and activities to a written document is the only way to avoid losing sight of what we want to achieve – turning our ideas into proven reality.
Is having a marketing system important to the success of my marketing activities?
If you want your marketing to be successful, you need to treat marketing as a high-priority process – see it as a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.
The key to implementing an effective marketing system is to ensure it aligns with your marketing strategy and defines the steps you will take to implement a successful inbound marketing funnel.
Cost is a concern, how much should I budget for your services?
Cost is always a concern and you definitely want to make a return on your marketing investment. The answer to this is pretty complicated as costs relate directly to a number of factors:
1 – What your business needs
2 – The type of engagement of our working relationship
3 – How aggressively you want to market
Each client is different with different needs and we cost the project according to these needs and your budget.
Do you provide client references?
We are happy to provide client references to serious prospects once we have held initial discussions and have tentatively agreed on the scope and structure of an engagement.
Do you sign non-disclosure agreements?
Most definitely! We understand the importance of trade secrets. This is often core to your business differentiation and competitive advantage. Our terms of service include an NDA element, should you need a more detailed agreement, we are happy to sign it for you.