Marketing Scorecard A 40 point checklist for business owners to build a “marketing engine” that brings new clients like clockwork. Discover your Marketing Score! Takes less than 6 minutes It is completely free Receive your customised results within minutesPreviousLet’s Get StartedFirst Name Last Name Email Phone/Mobile Business Name PreviousNextWhich digital platforms do you use in your business? Website Facebook Instagram Twitter LinkedIn Youtube Pinterest TikTok NoneCalc-Which digital platforms do you use in your business? PreviousNextOn which platforms do clients engage with you most? Website Facebook Instagram Twitter LinkedIn Youtube Pinterest TikTok NonePreviousNextDo you have a list of “Dream 100 Prospects”? Yes, close to 100 available I have a partial list No list at allPreviousNextHow many 1st degree LinkedIn connections do you have? None 1-100 101-500 501-1000 Over 1000PreviousNextHow many Facebook Page fans do you have? None 1-100 101-500 501-1000 Over 1000PreviousNextDo you have a landing page/opt-in page where leads can download something useful? Yes NoPreviousNextDo you have an email list? No list available Yes, <500 Subscribers Yes, 500 – 1000 Subscribers Yes, 1000 – 5000 Subscribers Yes, 5000 + SubscribersPreviousNextHow many new email subscribers (leads) do you get each month? No new subscribers 1-10 New Subscribers 11-50 New Subscribers Over 50 New SubscribersPreviousNextDo you have referral partners who send you leads? Yes NoPreviousNextDo other websites send you traffic and leads? Yes NoPreviousNextDoes Google send you free traffic via search results? Not Really Occasionally yes a steady flow of visitorsPreviousNextDo prospects engage with you on Social Media (ie: LinkedIn, Facebook, Twitter) on a weekly basis? Hardly Ever Occasionally Yes a steady flow of visitorsPreviousNextDo you have “go-to” conversation starters for new leads? Yes, a PDF Download Lead Magnet Yes – a Video Lead Magnet Yes – an Appointment Booking System Nothing in placePreviousNextDo you have a process to warm up leads into prospects? No system in place Ad hoc system A Repeatable and Robust SystemPreviousNextDo you have flagship content (a Lead Magnet) to attract leads? Yes NoPreviousNextDo you have a content publishing plan? Yes NoPreviousNextHow often do you publish content to attract and nurture leads? (eg: emails, social media, articles, videos) 3-5 times a week Weekly Fortnightly Monthly Quarterly or LessPreviousNextCan prospects easily register and attend online workshops with you? Yes No OccasionallyPreviousNextDo you have a signature book or presentation? No Book Presentation BothPreviousNextHave you been interviewed for podcasts, articles, media or press? Yes No OccasionallyPreviousNextDoes your marketing funnel produce new clients each month? Yes No OccasionallyPreviousNextDo people actively engage with your content? (eg: Comment, reply or DM) Yes No OccasionallyPreviousNextDo you have a proactive process to book prospects in for a sales conversation? Yes NoPreviousNextDo prospects express interest in working with you? Yes Occasionally NoPreviousNextCan clients easily book sales appointments with you? Yes NoPreviousNextDo you run online workshops to attract leads at scale? Yes No OccasionallyPreviousNextDo you have a client journey mapped out for prospects? Yes NoPreviousNextDo you follow up with past prospects who weren’t ready at the time? Yes No OccasionallyPreviousNextCan you easily track your pipeline of leads and prospects? Yes NoPreviousNextCan you enrol more than one new client at a time? Yes NoPreviousNextDo you have a sales team that assists you in signing on new clients? Yes NoPreviousNextWhat best describes your position? I am part of the marketing team I am the business owner NeitherPreviousNextHow is your business currently performing? Ok but want to do better Stagnant with no growth DecliningPreviousNextOut of 10, how important is improving your marketing? 0 Previous Submit Form
