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Interesting times call for dynamic approaches: How to Increase Web Traffic, Conversions, and Sales

Ok, I think we are ready to get going… so ah…

As a quick side note: At the end of this webinar, I have a special giveaway, actually 2 giveaways. So make sure you stick around to the end and get your hands on these 2 seriously valuable resources.

Welcome to the “Interesting times call for dynamic approaches: How to Increase Web Traffic, Conversions and Sales” Webinar.

I am Darryl Comley-White, founder, Managing Partner, chief bottle washer, and reserve orange peeler of Market Marketing Consulting. As most of us are, I am a jack of all trades within my business.

We are in very interesting times at the moment, and somehow each of us needs to find a way of taking a new approach to business growth.

Hey, look at this… We now have 932 people on the webinar; that’s amazing… Welcome, welcome, welcome.

Ok, Just a bit of housekeeping before we kick off…

I will take questions after each of the 2 sections of this webinar.

Section one is on increasing web traffic, and section 2 is on Web conversions which will result in sales.

So type your questions in the chat, and Nicki will send me the top questions that will be beneficial to everyone on the webinar.

Ok, Are you ready to dive in? Yes, give me a thumbs up or type yes in the chat, and we will get going.

I am happy to have you on the webinar, and I appreciate your effort in taking the time to join me tonight. I know what it is like; you have a home to get to, kids to put in bed and dinner, and probably a couple of emails to catch up on. I appreciate your time, and I also know that you need new ways of increasing leads and sales, especially in these challenging times, which is why I decided to compile this webinar.

So a bit of background about myself: Over the past 13 years, the team at Market Magnet has helped hundreds of businesses and individuals streamline and improve their marketing and sales activities which results in actual tangible growth. We judge this growth with 2 metrics, the first is engagement, and the second is money in the bank. Anything you do with your marketing must make money unless your marketing objective is branding, although, over time, branding should also make sales.

I run Market Magnet from home, coffee shops, and clients’ offices. I travel throughout South Africa to various cities and towns to work with clients, and I also serve clients in Australia, India, Pakistan, Zambia, Malawi, the USA, and Switzerland, thanks to Zoom.

Don’t forget that At the end of this webinar, I have 2 giveaways. A free marketing and sales discovery session where I will help you find hidden marketing assets in your business that will help you attract and convert leads, as well as a free marketing planner which will help you plan your monthly marketing campaigns. So make sure you stick around to the end and get your hands on these 2 seriously valuable resources.

Just a quick one, how many of you have been hit hard by the lockdown?

In fact… type what industry you are in, your business name if you want to and type “good” if you are doing well or “bad” if you are still struggling to find your feet after the lockdown….

Ok, Let’s see… so many to choose from.

Karabo, from PRM records, says bad music and performance came to a stop. Karabo, I can just imagine. Finding new ways of building an audience and monetizing your music is now essential.

Next… we have….

Nhlanhla says he is in hospitality and says badly. There are many in that industry that needs as much help and support as possible.

Kobus says that he has started selling cosmetics online, and things are looking good.

And the last one for now…

Emily says that she is starting a home-baked food delivery service and is just starting out, so she is not sure yet.

Fair enough, Emily; I am glad you are here with us tonight. Listen to these strategies that we will be discussing and start off on the right foot Those of you that already have a business take what you can from these strategies and implement them into your daily activities.

Right, section 1 tonight is Increasing Web Traffic.

Before we get into web traffic strategies, you need to decide what the purpose of your website is going to be. Actually, what it needs to be for your industry.

There are between 13 and 20 types of websites, but for the purposes of this webinar, we will look at the 11 most important. So while I go through this list, think about your website, its function, and if it is the best type of site structure for your business.

The first and my kinda website is a Marketing Website

Marketing Websites are specific sites that handle the marketing, advertising, and promotional functions of a business. These sites are made up of a series of landing pages that host the submission and lead collection forms for online advertising campaigns and deliver ongoing client communication via marketing automation.

Second, Small Business Websites

A Small Business Website details all areas of your business and highlights the benefits of buying your products and services.

Third, Corporate Websites

Corporate Websites are usually larger in scale and detail the structure of the corporation as well as connecting subsidiaries. These websites also detail the products and services on offer and direct viewers to the locations of the business.

Forth, A Brochure Website

A Brochure Website is a one or two page-website displaying a company’s detail or product/service information.

Fifth, eCommerce Website 

eCommerce Website , also known as an online store, enables the sale of products or services.

Sixth, Educational and Training Websites

Educational and Training Websites are interactive websites with educational or training information on virtually any given topic. Built on an LMS (Learning Management System) system that can deliver content in video, text, or images, conduct tests, deliver certificates, and handles gamification.

Seventh, Media or Entertainment Websites

Media or Entertainment Websites are regularly updated content on current affairs, sports, and entertainment sites that encourage repeat visitors to be interested in the latest happenings.

Eight, Nonprofit Websites

Nonprofit Websites are similar to business websites that encourage visitors to assist with any given cause.

Ninth, Portal Websites

Portal Websites are typically internal websites for schools or businesses where users log in to systems that store resources for collective use.

Tenth, Membership Websites

Membership Websites are used as a hub for people with similar interests that are happy to pay for a collection of resources that satisfy that interest.

and eleventh, Blog Websites

Blog Websites an online journal or informational page that is regularly updated. Often used by content creators to generate advertising revenue by placing relevant adverts and sponsorships around the blog.

So from the list, what type of website do you have, and is it right for your business? Let me know in the chat….

Ok, Let’s see… who to choose.

Janine says she has an online store, and it is right for her needs.

Tsepho says not sure because a friend designed it.

Mark says a brochure site for his mining equipment manufacturing business. It might be right, dunno.

Thank Mark, you will know by the end of this webinar if that is the right site for you.

Marketing Objectives

Ok, so you need to look at your marketing objectives, in other words, the purpose of your marketing and, in this case, the purpose of your website.

As you may have seen in previous posts, blogs or videos of mine, there are 9 marketing objectives that we focus on, and for the purpose of your website traffic generation and conversion, we will only look at marketing objectives 4, 5, and 8.

Marketing objective 4 is Lead generation.

Marketing objective 5 is to Increase conversions.

and objective 8 is the Total online presence

So, in a nutshell, this is what the objectives are about:

Objective 4, lead generation 

The first element of a sale is lead generation. The strategy is to build promotional plans and campaigns that will increase interest in your business and the products and services on offer. And these strategies may include specific traditional and new media lead-generation activities. The sales function within the day-to-day operation of the business will include specific and focused activities that will be tied into and related to your promotional efforts. The success of the lead generation element of the plan will be due to the joint efforts of the marketing and sales functions within the business.

Objective 5 is Increasing Conversions

The follow-on to lead generation is conversion, and conversion leads to the sale. Strategies to increase conversion will be implemented throughout the promotional activities. There are a number of conversion opportunities which include: online sales page conversion, marketing response conversion, and physical sales conversion. All options will be explored and tested through each promotional campaign.

Objective 8 is Total Online Presence

The internet has made marketing and promotion easier and reach far more attainable based on the controllable and measurable cost of online promotion. We believe in the concept of Total Online Presence which is to enable your brand to be found everywhere possible online. Not all online platforms will be beneficial to your business, these will be assessed to the extent of their necessity, and those that are imperative to your business, based on where clients spend their time, will be focused on in order to attract clients and grow.

Pauline is asking what the other objectives are:

Ok, I’ll run through these quickly,

Objective number 1 – Brand Building

Number 2 – Reputation Management

Number 3 – Thought Leadership

And as we have already covered, 4th – Lead Generation, 5th – Increase Conversions

Number 6 – Client Retention and Lifetime Value

Number 7 – Past Client Reactivation

Number 8 – Total Online Presence, as we have covered

and number 9 is Introducing a New Product/Service.

Don’t forget that At the end of this webinar, I have a special giveaway, actually, 2 giveaways. So make sure you stick around to the end and get your hands on these 2 seriously valuable resources.

Right, back to website traffic and conversions:

So the big question: Why is traffic important for my website and business?

Website traffic is also known as the number of visitors to your site, is important because the number of visitors equals or relates to the number of potential sales or interaction opportunities you have that will help you increase your customer base and fill your pipeline with new leads, new sales opportunities which should result in more money in the bank.

Let’s take a closer look at what Website Traffic actually is.

Website traffic tells you how many users, how many people, real human beings actually visit your site. Various Analytics tools, with the most common one, Google Analytics will often tell you both the number of page views and the number of unique page views in a given period of time.

Pageviews are the total number of times anyone, people, or visitors have visited your site, while unique pageviews tell you how many people visited your site — some multiple times and some only once.

The idea is that the more website traffic you get, the more opportunities you have to convert users into clients, shoppers, or customers.

This, however, is not a true ratio-based reflection because you’ll often see that with more traffic comes lower conversion rates. This could be because the traffic isn’t as targeted — though more people are coming to your site, they might not all be highly qualified leads likely to purchase from you or enquire about your services.

Knowing now what to look out for, let’s dive into 20 different ways of increasing website traffic in 2021.

This is the first section of the webinar: The top 20 traffic generation methods in 2021, and I suggest that from this list, take those that are most relevant to your business and use them relentlessly so that you have more sales opportunities for your business.

Optimize your website for search.

When you’re starting out or launching a new website that represents your business or a product or service you offer. Focus on niche keywords as the base focus of your blogging content and shop, store or e-commerce pages.

Typically, you should focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords within your niche that support your industry.

Focus on keywords that have a search volume of around 10,000 searches a month. Then after a few months of content creation and optimizing product pages for SEO, you may then want to change your focus keywords from the 10000 search mark to higher volume keywords.

There is a trick to getting website traffic… and this is to build a strong foundation of relevant keywords first. I would say that the generally accepted standard would be 20 to 30 blog posts with around 15 to 20 keywords that relate directly to your business, products, or services that you know your target markets are searching for on a regular basis. The same applies to your online store. Post blogs about your products and their benefits, as this will have the biggest impact on driving organic traffic to your website.

Just keep in mind that SEO search engine optimization is not a quick fix; it takes months to get right and requires consistency. In fact, a new website can take between 3 to 18 months to start ranking on google, and people often feel despondent about this, but remember that this is a long game.

Experiment with content freshness

Content freshness is known as an SEO hack that drives traffic to your website, and it works well. Essentially, you’ll need to remove outdated content from your webpage, not your website as a whole but your webpage and add new sections to keep your content relevant. Think of it as a quick touch-up on old webpage content. Maybe you have had a product enhancement, a new line of services added, or new techniques added as the years go by.

If you have an e-commerce store, a simple way to refresh the content for your product pages is to have a Product Review section. This is where your customers leave reviews on your product page. Google sees these reviews as fresh content and that there is regular activity on the page. Another technique is to take customer feedback and add it to the product description.

Google wants to see that your site is fresh and updated regularly and that clients have a reason to be engaged with the content.

Submit your site to search engines.

Request that search engines crawl and index your site; this will increase your odds of appearing on results pages for relevant queries.

For Google: Submit your site via Search Console, Bing and Yahoo have similar submission options that will help.

Build your website backlinks.

This is my least favourite traffic generation strategy but one of the most important.

Basically, an external site links to your site, signalling to Google that your site is trustworthy and relevant to the words in the anchor text (the clickable words).

The reason I don’t like backlinks is that it is really difficult to get valuable backlinks for SEO purposes. Google requires that you have an authoritative site linking back to you. So my question is, why on earth would the Wall Street Journal? Com want to link to my site? What would any big site that has millions of people like you and me trying to get authoritative backlinks to want to link to any of our sites? The only reason is if you have something that will benefit them. In the case of the Wall Street Journal, the reason may be a seriously compelling story that would get more eyeballs onto their website.

My theory is that Google wants you to pay for advertising, so they make the backlink requirement as hard as possible. That being said, backlinks are still a valuable SEO technique if you can get it right.

A far easier strategy is internal linking, which is not as effective, but it lets Google know what the basis of your website is about and lets readers cross-reference articles and blog posts. You see, Google wants your website to add value to customers by entertaining or educating them and helping them make an informed purchase decision.

Spy on your competitors

There are countless tools online, like Alexa, that let you see what your competitors are doing. This knowledge will help you position yourself or your website between your target market’s search and your competitors’ websites, and you may be able to snatch up people searching for similar offers.

Know where your competitors are advertising and if they use Google, be there; if they use Facebook, be there. Your competitors know where their customers come from, and you should use this knowledge to your advantage.

Optimize for long-tail keywords.

Shorter keywords are often presented in the keyword search, which tends to make people overlook long-tail keywords, and this usually becomes a missed opportunity. Long-tail keywords are usually more specific to the needs of the person searching, which means that they have less search volume and, as a result, less competition. This makes ranking for long-tail keywords easier, and you position yourself closer to the searcher’s intent. If you position yourself closer to the searcher’s intent, it seems to them that you generate content for their specific need, and this will help drive more organic traffic from specific niches and groups.

Add new products or content to your website daily.

We know that one of the Google ranking factors is freshness. We spoke earlier about updating old posts and products; another way to keep your site fresh is updating it as often as possible with new blog posts and products.

There are two key benefits to regular updates:

1 – Google likes fresh content, and this is a good ranking factor

2 – Fresh content gives site visitors more reasons to visit again and again.

So you need to decide how much content should be updated and how often. The painful answer is very often boatloads of content. Google favours websites with blog posts of between 1500 and 3000 words, and the more frequently you update the site, the better. No less than once a week daily is best, but a good balance would be a blog post 2 to 3 times per week.

Host exclusive content on your website.

We have covered the benefits of blogging, and this is considered exclusive content. If you don’t have a blog, start one ASAP, create a free course, develop Slideshare or PowerPoint presentations, host webinars, and publish other relevant content and tools on your site. The trick is to maintain a regular publishing schedule and allow users to subscribe, so they have a reason to keep coming back.

Create quizzes with share results features.

Quizzes have become an effective lead-generation tool and keep customers and prospects engaged with a conversion rate of about 30 per cent. The key benefit of a quiz is that you get to know what customers want, and you also build a database of emails that you can use for future marketing. Once a user finishes the quiz, you can redirect them to specific pages and send them a link to share results with friends, family and colleagues. The hope is that they are encouraged to get others to take the quiz, and as a result, your database and web traffic grow.

Participate in Podcasting

Podcasting is growing at a rapid pace and has been beneficial to so many businesses locally and abroad. If you are not familiar with podcasting, think of it as a talk radio show dedicated to a specific topic. If you host a podcast, you become the source of information, the thought leader, and the standard within your industry. Podcasts are good for building your brand, nurturing customers and generating leads.

The podcast I host through my business is sent out to my database of 14 000 business owners. What a perfect opportunity to connect with like-minded business owners and potential prospects.

I am happy to interview just about any business and help gain decent exposure to be in contact with me, and I’ll include you on the podcast just because you are on this webinar. How is that for a good deal…

Contests and giveaways

Planning and promoting contests or giveaways is a sure way to attract people. Not necessarily buyers but people. Everyone wants something for free. This will give users and visitors a reason to visit your site and keep them coming back. Just be careful because you don’t want to hand out products for free to people who have no intention of buying from you now or in the future.

Giveaways help encourage word-of-mouth marketing which, in essence, is free marketing, so make sure a social sharing component is incorporated into the giveaway campaign.

Write on Medium

Medium is an online publishing platform where people and brands can post blog posts and articles about industry specifics or special interests articles. Medium has also created a community of publishers that follow, engage, and promote others’ posts.

Besides just getting your content out there in written form, you will also generate traffic from the links in your bio and article back to your site or online store.

YouTube marketing

Video marketing is huge. Youtube is the second most used search engine, with the first being Google, both owned by Alphabet. Starting a YouTube Chanel, in a similar way to podcasting, places you as the source of information, the thought and the industry leader within your market. Traffic is drawn back to your website from links within the video description, and again, the more, the better. Consistent video creation demonstrating your expertise, product usage, and industry information is key in getting your YouTube strategy to perform well. Weekly video delivery is best, and the average duration of a video with high engagement is between 7 and 10 minutes.

If you don’t have any YouTube subscribers, a good way of building your viewership is by inviting your current customers to watch your videos and encouraging them to share the content.

Drive website traffic with Facebook

The organic reach on Facebook is on a downward spiral, but this should not put you off using Facebook as a traffic generation tool. Other options besides vanity metrics are available. Just for clarity, vanity metrics are page likes. So there is no doubt page likes to add some form of credibility to the brand and the business, but as far as promotional reach goes, well, Facebook is throttling those because, in my opinion, they want you to pay for advertising to reach your fans as well as people that may be interested in your offer.

So the real value comes in with your interaction with Facebook groups, Facebook Ads, Messenger, posts and your business page.

Products and services can be promoted in buy-and-sell Facebook groups and drive traffic back to your site, but you need to be careful. Many groups have specific rules, and you need to follow the rules set out by the group admins so that you don’t get banned.

Combining Facebook ads and a regular posing schedule on your Facebook page, you will grow your website traffic, build trust and drive extra business your way.

Try Instagram marketing

Instagram is becoming a key marketing channel for online stores and service-based businesses. Instagram has a range of business-friendly features and consistent audience growth. Now, Instagram is not for everyone or every business, but if your audience spends their time on Instagram, then you should too.

Increase website traffic with LinkedIn.

An overlooked source of leads is LinkedIn. The professional’s social media platform and, if worked systematically, the perfect traffic and lead generator. Videos tend to do really well on LinkedIn, and the view and engagement stats show this clearly. Adding a link to your site in a video post will drive traffic back to your site.

Add social share buttons.

Add social share buttons to shareable pages like blog posts, product pages and images, and other website content. These social share buttons make it easy for users to post your content (with links!), giving you social proof and traffic. This is usually a plugin on your website, and it is very easy to install.

Engage in email marketing.

To many, email marketing is the dinosaur of online promotion and traffic generation, but believe me, it has a huge influence on your target audience. Earlier, I covered Podcasting and Youtube Videos; well, using email marketing to drive customers, leads and prospects to your site to see the videos, listen to the podcasts and read your blogs is essential. Email marketing is also the only channel you have complete control of, as you own the database.

So Whatever you do, make sure you get people to fill in the form on your website and agree to receive periodic emails from you.

Maximize Twitter marketing

As with all social media platforms, Twitter is also cracking down on spam-type automation. This is good and bad news, but you, as a business owner, can still take advantage of the traffic potential available.

Reach is good, and if you use good hashtags, you can reach way beyond the size of your audience.

Here’s a trick we use to grow content marketing on Twitter, we set up a click-to-retweet link with people tips within an article. This allows the original tweet to gain more traction and reach and is enhanced further if a hashtag is used. This will help it rank higher on the feed, and the result is that more eyeballs see the tweet and relevant links to your site.

Try influencer marketing

There are multiple ways to leverage influencers for site traffic:

• Pay influencers to post about your brand and products, including links, on social media
• Get influencers to feature you in their email newsletters
• Develop relationships with influential bloggers, so they talk about your brand in their blog
• Send products for free to influencers and invite them to post an honest reviews on their channels
• Get featured in influencer round-up articles
• Mention influencers in your content and share the links with them as a “Hey, I wrote about you!” — people love free press and might be willing to share with their networks.

Influencer marketing works, but you need to be careful. You don’t always need the big influencers; more often than not, micro-influencers have great reach and rapport with their audience.

Advertise on ad networks.

If you have the budget (it doesn’t have to be big), tap into the opportunity of ad networks. Create digital ads that promote your website and target ads towards your ideal customer.

Some ad networks to check out:

• Google Display Network
• AdRoll
• Microsoft Advertising
• Quora ads
• Taboola
• Outbrain

Retargeting ads to win back visitors

Statistics suggest that only 2% of your website visitors will make a purchase the first time they land on your site. Retargeting ads are so effective because the next time they see your adverts, you’re marketing to a warm audience which makes conversions easier as the trust-building is well underway.

The conversion is the click-through to your site with retargeting ads. Audience Behaviour and retargeting ads are a hot combination that will help drive more traffic to your site using and coupled together with automation; triggers will be triggered based on actions they’ve taken online so that you can create a personalised and even more engaging experience.

Optimise your best traffic source.

The most important thing to remember is that measurement is key. You will not know if any of these suggestions will work for you until you try them out, and once you discover which are working well and which are not, you will know where to place your efforts.

Check your analytics on a regular basis and find out what your best traffic source is and then consider the following:

• Which sources send the highest volume of traffic
• Which sources send the highest-converting traffic
• Which sources send the most engaged traffic

And once you know which traffic sources are to become your top priority, double down. Put extra effort into these platforms and drive traffic.

There are tons of ways to drive traffic to your website or online store, from social media to in-person marketing, advertising, and everything in between. Experiment and measure so that you start to know which methods are best suited to your brand and your customers.

Should we take some questions?

No, let’s carry on and take questions at the end of the next section.

And Don’t forget that At the end of this webinar, I have a special giveaway, actually 2 giveaways. So make sure you stick around to the end and get your hands on these 2 seriously valuable resources.

Section 2 of the webinar: How to fix low website traffic and poor conversion rates

So you are GETTING TRAFFIC BUT NO SALES? HERE’S WHAT TO DO

Strangely enough, this is actually a blessing and not a curse.

I know that this may seem a bit odd, but let’s zoom out for a minute.

Not making sales is a difficult pill to swallow, but we need to see the positive points here: You’re doing something right, and you have traffic visiting your site. That is a huge step forward, and now we need to start turning this traffic into sales.

This is quite a common issue, websites and online stores not converting, and with a little effort and a bit of tweaking, I know that you will be able to solve this.

In this section of the webinar, we will cover 5 things to consider when you have traffic but no or low sales.

Conversion Event.

What is a conversion event?

A conversion event is a completed activity that you have decided is important to your business. This could be someone clicking on an advert or downloading a lead magnet or signing up to your newsletter, booking an appointment, or, like you have done, attending a webinar.

Landing Pages

Now to understand how and when a conversion event should take place, lets to decide where your customers land:

Where do your customers land once they respond to an advert? Home page, product page, contact us page. If customers are responding to your advert, your landing page may be the issue. You need to land your customers on a page that delivers on the value promised to them within the advert.

We see this time and time again, customers click on an advert that promises them value and then land on the contact us page… Value gone.

Once they land, you need to remind the customer why they clicked on the advert in the first place and let them know that by filling in the form or buying now, they will receive the value they want.

You don’t want to confuse the customer or waste their time or your money. Promise them one thing and then deliver on that promise. You need to meet the expectations of the customer that you initiated in the advert.

If you are landing your customers on a page that doesn’t fit your marketing campaigns, consider directing them to a different page – this could be the reason why you’re generating traffic but not getting any sales.

Here are other elements you need to consider with your website, and most of these are design-based.

Easy Website Navigation

If you run a brick-and-mortar store, providing a personalized shopping experience is easy, you can walk shoppers around, ask questions to help customers find what they’re looking for, offer positive feedback, and provide a tailored service.

For e-commerce stores and online businesses, providing similar levels of service is harder; however, a few tweaks will help you provide a fantastic shopping experience for your customers. You just need to approach it from different angles.

The most obvious angle to consider is to make sure your store or web design is clean and clear and that it’s easy for your customer to find their way around.

If your traffic count is good, but you are not getting any sales or inquiries, your website navigation may be the reason your clients are not converting.

Next, you need to be seen as a professional and legitimate business.

Trust is everything when it comes to engaging with potential clients or when clients shop online.

So the design of your website needs to be up to date, follow industry trends, and meet the expectations of your clients.

The look and feel must relate to your client. If you are an industrial business, then your site must have an industrial type of design with imagery that compliments the look and feel. If you are a trendy fashion store, then your pages must look fashionable and trendy to suit the products on offer.

Optimise each page for conversion.

You need to think of each page as an advert, and the objective is to get your site visitor to take action. Again, the imagery needs to inspire action, the text needs to call site visitors to action and the buttons need to be bold and stand out within the design.

Keeping in mind that these buttons may be a call to action buttons such as buy now, contact us for more or book your free discovery session.

Remember, it isn’t a one-size-fits-all approach to your website pages; it’s all about what works best for your audience.

The final point to think about are the Post action steps.

Now, once a conversion event has taken place, as I said earlier, this conversion event is a client responding to your advert and landing on a specific landing page; the next conversion event is that they do something. In this example, they click the “ contact me” button because they want to know more; brilliant… now what.

This is where the client nurturing needs to take place. How do we achieve this online? Well, there are a few systems that make this possible. Some are horribly expensive, and others are free.

We suggest a marketing automation system that is within your budget and supports the scope of the client nurturing needed so that you can eventually make a sale. Without going into too much detail, some small purchases require short-term nurturing, and more complex sales may require long-term nurturing marketing automation.

So I see a few comments coming through asking what marketing automation is and how it works. Let me break it down. Marketing automation is a software system that sits on either your website or on a service provider’s servers and, in essence, automates communication between your company and the client. We usually structure a journey that your client will take that digitally mimics the one on one in-person journey a sales rep would take a client through physically. The beauty of the system is that it is fully customisable to suit just about any business and that it can handle thousands of clients at a time until each is ready to buy from you. It sends you buying signals based on the actions a client takes while interacting with your email communication and website. It is incredible and helps many clients achieve their goals in prospecting, lead generation, and sales.

I could, tho, on, but that is marketing automation in a nutshell.

Right, we have come to the end of our presentation of generating website traffic and converting this traffic to sales.

Before we open the chat for questions, I would like to ask you a couple of questions:

I am going to give you a few scenarios; please answer in the chat either A, B, C, or D.

How is your business doing at the moment either:

A – you are ok, but you want to do better

B – you are stagnant with no growth

C – you are declining

D – You are just starting out.

Where do you stand now? How is your business doing?

A – you are ok, but you want to do better

B – you are stagnant with no growth

C – you are declining

D – You are just starting out.

Ok, let’s see…

Jackie says “b” and that she wants more growth… Thanks, Jackie; I am sure we can help.

Thabo says that their business is D, just starting out; that’s excellent, Thabo; I hope that these tips will help you start out correctly.

Mark says c, declining…. Mark, please contact me. I want to find out what business you are in, and let’s discuss a few ways of getting back on track… No charge.

In fact, that is no charge for everyone that wants help; you will see that there is a button below that says “ Free Discovery Call” click that and book a free Zoom appointment and let’s have an honest chat about your business.

Zanele says her business is D, also starting out. Good for you, Zanele.

Jeremy’s business is B. Thanks, Jeremy; I hope this has been helpful.

Damien, A

Simon, C

Wow, there are many c’s listed here.

Nhlanhla says C

Don’t forget to take advantage of the 2 special giveaways: the first is a free no-obligation discovery session where we discuss your business in detail and uncover hidden marketing opportunities that you can use to attract more leads and convert them into paying clients. The second is our monthly marketing planner. Absolutely free to use and download. This planner will help you plan your marketing campaigns month to month.

The links are below this webinar video, so either book your free discovery session or use the monthly marketing planner absolutely free. Actually, do both. Book a discovery session with yours truly and use the marketing planner tool. They are free…. Take advantage, do it now….

So now you know how to avoid Low website traffic and poor conversion rates.